Reach People Who Love Coffee.
Where They're Ready to Buy.
CoffeeCanz Advertising gives brands, retailers, merchants, manufacturers, service providers, and other approved advertisers access to the CoffeeCanz audience across our digital ecosystem.
Build campaigns around awareness, discovery, traffic, product launches, customer acquisition, and sales. And unlike CoffeeCanz Deals, advertising does not necessarily require a 50% discount.
An Important Distinction
Advertising opens the business tremendously.
CoffeeCanz Deal
Must offer 50% off or more.
CoffeeCanz Advertisement
Paid promotional placement. It can advertise a company, product, service, event, launch, campaign, or eligible offer without necessarily being a CoffeeCanz Deal.
Who Can Advertise?
The program accommodates organizations ranging from independent businesses to global brands. CoffeeCanz retains approval over advertising categories and creative.
The Advertising Ecosystem
Seven advertising products—not simply banner ads.
CoffeeCanz Sponsored™
Native sponsored placements appearing throughout CoffeeCanz.
- •Sponsored discovery cards
- •Sponsored search results
- •Sponsored category placements
- •Featured brands
- •Featured products
- •Sponsored local discovery
- •Sponsored online discovery
Visually fit CoffeeCanz while clearly identifying advertising as sponsored.
CoffeeCanz Featured™
Premium positioning inside high-traffic areas.
- •Featured Brand
- •Featured Product
- •Featured Merchant
- •Featured Service
- •Featured Equipment
- •Featured Online Brand
- •Featured Coffee Experience
Placements: Homepage · Today's Deals · Discover · Search · Category pages · Local pages · City pages · Member dashboards
CoffeeCanz BLAST™
The heavyweight advertising product. A company pays CoffeeCanz to distribute a campaign directly to an eligible audience.
- •Local BLAST™
- •Metro BLAST™
- •State BLAST™
- •Regional BLAST™
- •National BLAST™
- •Interest BLAST™
- •CoffeeCanz U BLAST™
- •Corporate BLAST™
- •Launch BLAST™
- •Flash BLAST™
CoffeeCanz Takeover™
A major advertiser sponsors significant CoffeeCanz inventory for a defined period. This should be expensive.
- •Homepage Takeover
- •Today's Deals Takeover
- •Category Takeover
- •City Takeover
- •Weekend Takeover
- •CoffeeCanz U Takeover
- •Warehouse Drops Takeover
- •Holiday Takeover
"Presented by [Advertiser]" appears prominently across relevant CoffeeCanz experiences for 24 hours.
CoffeeCanz Video™
Short-form video placements throughout the CoffeeCanz ecosystem.
- •15-second placements
- •30-second placements
- •Sponsored social video
- •App video
- •Website video
- •Email video/creative
- •Sponsored CoffeeCanz content
- •Product demonstrations
- •Brand stories
Plus: AI Creative Studio™ — advertiser provides website, logo, product, and objective; CoffeeCanz generates campaign creative.
CoffeeCanz Email & Notification Advertising
CoffeeCanz's direct member relationship becomes extremely valuable.
- •Sponsored Email
- •Newsletter Sponsorship
- •Featured Product Email
- •Sponsored Deal Digest
- •Push Notification
- •SMS Campaign
- •In-App Notification
Subject to member preferences, applicable law, and frequency controls. Premium scarcity protects the member relationship.
CoffeeCanz Social Amplification™
Extend campaigns through CoffeeCanz-owned social channels.
- •TikTok
- •YouTube
- •X
- •Short-form video
Packages can combine CoffeeCanz app + website + email + social.
Audience Targeting
Subject to privacy rules and user consent. CoffeeCanz uses aggregated targeting rather than handing personal member information to advertisers.
Geography
- •Country
- •State
- •City
- •ZIP
- •Radius
- •Metro area
Interests
- •Espresso
- •Cold brew
- •Iced coffee
- •Specialty coffee
- •Beans
- •Equipment
- •Machines
- •Merchandise
- •Services
- •Coffee education
- •Shipped products
Audience
- •Consumers
- •Students
- •Professionals
- •Coffee enthusiasts
- •Deal seekers
- •Online shoppers
Behavioral Signals (where permitted)
- •Deal categories viewed
- •Categories followed
- •Online/local preference
- •Engagement patterns
- •Device
- •Time/day
Self-Service Advertising
Eventually works almost like a simplified Meta Ads Manager.
Choose Objective
- •Brand awareness
- •Product discovery
- •Website traffic
- •Store traffic
- •Sales
- •Product launch
- •Lead generation
- •App downloads
- •Event promotion
- •Membership acquisition
Choose Audience
Choose Geography
Choose Placement
Set Budget
Upload Creative
Select Dates
Submit for Approval
Go Live
Advertising Pricing
Pricing will eventually become dynamic based on audience, geography, placement, demand, and exclusivity. These are launch prices.
CoffeeCanz Advertising Starter™
Good for small businesses testing CoffeeCanz advertising.Local sponsored placement · Limited impressions · Basic analytics
From $99
CoffeeCanz Local™
Designed for local merchants, coffee shops, services, and local brands.
From $299/campaign
CoffeeCanz Metro™
Broader city/metro exposure.
From $599/campaign
CoffeeCanz Regional™
Multiple cities or larger geographic areas.
From $1,499/campaign
CoffeeCanz National™
National CoffeeCanz audience. As CoffeeCanz reaches millions of active members, national pricing should rise substantially.
From $5,000/campaign
CoffeeCanz Advertising Membership
Frequent advertisers shouldn't have to buy everything à la carte.
Advertiser Pro™
$299/month
- •Advertiser dashboard
- •Preferred pricing
- •Campaign history
- •Audience builder
- •Saved audiences
- •Creative library
- •Analytics
- •Multiple users
- •Early inventory
- •Priority review
Advertiser Enterprise™
From $1,499/month · custom
- •Dedicated account manager
- •National campaigns
- •Advanced targeting
- •Multiple brands
- •API access
- •Custom reporting
- •Bulk campaign creation
- •Agency access
- •Premium placement eligibility
- •Quarterly strategy review
Advertising Application
The application is substantial because we need to know who's buying access to the CoffeeCanz audience.
Section 1
Company Information
- •Legal business name
- •DBA
- •Website
- •Headquarters
- •Industry
- •Business type
- •Years operating
- •Employee count
- •Locations
- •Geographic reach
- •Annual revenue range
Section 2
Applicant
- •First name
- •Last name
- •Title
- •Department
- •Corporate email
- •Phone
- •Decision-making authority
Section 3
Advertising Agency
- •For your company / For a client / As an agency
- •Agency name
- •Client
- •Client authorization
- •Agency website
- •Account manager
Section 4
What Are You Advertising?
- •Company/brand
- •Coffee
- •Beverage
- •Product
- •Equipment
- •Merchandise
- •Service
- •Subscription
- •Retail store
- •E-commerce
- •Event
- •App
- •Membership
- •Promotion
- •Product launch
- •Other
Section 5
Objectives (up to 3)
- •Awareness
- •Traffic
- •Sales
- •Store visits
- •Product discovery
- •Product launch
- •Leads
- •Membership acquisition
- •Customer acquisition
- •App downloads
- •Event attendance
- •Inventory movement
Section 6
Target Audience
- •Everyone
- •Daily coffee drinkers
- •Students
- •Professionals
- •Coffee enthusiasts
- •Equipment buyers
- •Online shoppers
- •Local consumers
- •Specific interests
- •Custom
- •Geography: Local/City/Metro/State/Regional/National
Section 7
Budget
- •Under $500
- •$500–$999
- •$1,000–$4,999
- •$5,000–$9,999
- •$10,000–$24,999
- •$25,000–$49,999
- •$50,000–$99,999
- •$100,000+
A company checking $100,000+ immediately triggers 🚨 HIGH-VALUE ADVERTISER and routes to sales.
Section 8
Placement Interest
- •App
- •Website
- •Sponsored listings
- •Featured placement
- •Search
- •Push notifications
- •SMS
- •Social
- •Video
- •CoffeeCanz U
- •Corporate audience
- •Warehouse Drops
- •Homepage Takeover
- •National BLAST
- •Not sure — recommend for me
Section 9
Creative
- •Have creative? Upload images, video, logo, copy, landing URL
- •No creative? Request CoffeeCanz AI Creative Studio (upsell)
Section 10
Campaign Timing
- •Desired launch
- •End date
- •Evergreen
- •Seasonal
- •Product launch
- •Flash promotion
- •Holiday
- •Other
Section 11
Compliance
- •Information is accurate
- •Authority to advertise the product/service
- •Creative doesn't infringe third-party rights
- •Claims are truthful
- •Landing pages are legitimate
- •Complies with CoffeeCanz policies
- •CoffeeCanz may reject advertising
- •CoffeeCanz may request substantiation for claims
CoffeeCanz Advertiser Score™
Automatic advertiser approval—just like Enterprise.
ADVERTISER VERIFIED
Recognized, verified brands with appropriate categories.
APPROVED
Small legitimate companies.
MANUAL REVIEW
Unknown/high-risk advertiser.
DECLINED
Prohibited/inappropriate advertiser.
A Serious Platform
Campaign Builder
Create Campaign + → objective → audience → geography → placement → creative → budget → schedule → review → launch.
AI Campaign Builder
Advertising for everyone
An advertiser simply tells CoffeeCanz:
"We're launching a new cold brew nationwide next month. Budget is $15,000. We want adults interested in iced coffee."
CoffeeCanz AI recommends:
- •Audience: Cold brew + iced coffee
- •Geography: Nationwide
- •Duration: 14 days
- •Recommended spend: $15,000
- •Placements: App + Sponsored Discovery + Email + Social
- •Projected reach: calculated dynamically
- •Creative: Generate with CoffeeCanz AI
→ BUILD MY CAMPAIGN
Makes advertising accessible even to businesses without sophisticated marketing departments.
Connect Advertising to Deals
An advertiser can run Awareness Only, or Advertising + CoffeeCanz Deal:
Sponsored Product Launch
↓ 60% OFF Introductory CoffeeCanz Offer
↓ Claim Voucher
↓ Purchase
Not merely "your ad received 100,000 impressions"—we can say "100,000 saw your campaign, 8,400 claimed the offer, and 5,100 redeemed."
Connect Advertising to Enterprise
An Enterprise member could have an advertising tab directly inside its existing dashboard.
Enterprise manages locations, vouchers, inventory, and customer acquisition.
Advertising purchases additional paid reach—natural upselling.
A national retailer might spend:
- •$50,000 on a national launch
- •$20,000 on holiday advertising
- •$15,000 on Warehouse Drop sponsorship
- •$30,000 on CoffeeCanz U
That's why we shouldn't bundle unlimited advertising into Enterprise.
One More Program
CoffeeCanz Founding Advertisers™
During launch, CoffeeCanz needs advertisers before it has millions of members. Instead of pretending the audience is already enormous, we offer early companies preferential founding terms.
First 100 Founding Advertisers receive:
Generates early advertising revenue while helping CoffeeCanz establish case studies.
The Flywheel
CoffeeCanz owns premium access to a highly concentrated coffee-commerce audience. The more consumers we acquire, the more valuable advertising inventory becomes.
…and it loops back to More Deals.
If CoffeeCanz ultimately reaches that multi-million-member national audience we've been designing toward, advertising will evolve from a secondary revenue stream into one of CoffeeCanz's most strategically important and potentially highest-margin businesses.